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I saw news about the Rainbow Wallet, which held an auction on Uniswap last February for the RNBW token. The idea was a bit simple - anyone could participate in the auction, and all the proceeds went directly to the token liquidity on the blockchain.
What caught my attention is that Rainbow was ready for the TGE a few days after the auction. The total supply of RNBW was one billion units, and the random giveaways during the TGE took about 15% of the total.
This move by Rainbow is similar to the new approach that modern projects are following - relying on decentralized mechanisms instead of traditional methods. But everyone knows these events are quick and require follow-up.