YUM

Yum! Brands Inc Price

YUM
$155.15
+$0.83(+0.53%)

*Data last updated: 2026-05-22 21:36 (UTC+8)

As of 2026-05-22 21:36, Yum! Brands Inc (YUM) is priced at $155.15, with a total market cap of $42.53B, a P/E ratio of 26.97, and a dividend yield of 1.86%. Today, the stock price fluctuated between $153.70 and $155.65. The current price is 0.94% above the day's low and 0.32% below the day's high, with a trading volume of 1.89M. Over the past 52 weeks, YUM has traded between $149.36 to $164.12, and the current price is -5.46% away from the 52-week high.

YUM Key Stats

Yesterday's Close$152.71
Market Cap$42.53B
Volume1.89M
P/E Ratio26.97
Dividend Yield (TTM)1.86%
Dividend Amount$0.75
Diluted EPS (TTM)6.27
Net Income (FY)$1.55B
Revenue (FY)$8.21B
Earnings Date2026-08-04
EPS Estimate1.61
Revenue Estimate$2.19B
Shares Outstanding278.52M
Beta (1Y)0.604
Ex-Dividend Date2026-05-27
Dividend Payment Date2026-06-12

About YUM

YUM! Brands, Inc., together with its subsidiaries, develops, operates, and franchises quick service restaurants worldwide. It operates through four segments: the KFC Division, the Taco Bell Division, the Pizza Hut Division, and the Habit Burger Grill Division. The company operates restaurants under the KFC, Pizza Hut, Taco Bell, and The Habit Burger Grill brands, which specialize in chicken, pizza, made-to-order chargrilled burgers, sandwiches, Mexican-style food categories, and other food products. As of December 31, 2021, it had 26,934 KFC units; 18,381 Pizza Hut units; 7,791 Taco Bell units; and 318 The Habit Burger Grill units in approximately 157 countries and territories. The company was formerly known as TRICON Global Restaurants, Inc. and changed its name to YUM! Brands, Inc. in May 2002. YUM! Brands, Inc. was incorporated in 1997 and is headquartered in Louisville, Kentucky.
SectorConsumer Cyclical
IndustryRestaurants
CEOChristopher Lee Turner
HeadquartersLouisville,KY,US
Official Websitehttps://www.yum.com
Employees (FY)49.00K
Average Revenue (1Y)$167.63K
Net Income per Employee$31.81K

Yum! Brands Inc (YUM) FAQ

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Yum! Brands Inc (YUM) is currently trading at $155.15, with a 24h change of +0.53%. The 52-week trading range is $149.36–$164.12.

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Hot Posts About Yum! Brands Inc (YUM)

bridge_anxiety

bridge_anxiety

05-20 15:35
Many people ask what a bubble economy means. Actually, it’s something that keeps happening repeatedly in the market, but most people still don’t truly understand it. A bubble bursts when asset prices skyrocket wildly, far beyond their real value, because investors rush in hoping to get rich quickly. Everyone buys in a hurry, causing prices to rise even more—until one day people realize that the prices are simply too high. Then a wave of selling begins, and prices drop suddenly. That is the burst. There are several important examples you should know. The 2551 (2008) subprime crisis, caused by a real estate bubble in America, where homes were approved for people who could not afford the mortgage payments. The housing market boomed everywhere. Banks created even more complex financial instruments. When borrowers started defaulting, everything collapsed. Bad debt worldwide reached $15,000 million. Something close to home is the 2540 (1997) Tom Yum Goong crisis. Thailand had a real estate bubble. Foreign money flowed in to make profits, and interest rates were abnormally high, which fueled the market. But when the baht was devalued, foreign-currency debt surged immediately, and the bubble burst at once. Property values fell, and investors who had borrowed heavily could no longer withstand it. The Thai economy kept declining. So what does a bubble economy mean? Here, the main cause comes from human behavior—low interest rates and capital inflows. Everyone sees profit opportunities and the fear of missing out (FOMO) makes people rush into the market. Speculation drives the price movement, not fundamentals. There are five stages of a bubble that you should know. First, something new and exciting comes in—technology, an industry, or low interest rates. Second, capital flows in heavily, and prices rise. Third, excitement reaches its peak; everyone believes prices will keep going up. Fourth, people start selling profits—the first part of adjustment. Fifth, panic sets in; selling waves flood the market, and prices drop fast—when the bubble bursts. The question is, what does a bubble economy mean, and what should we do? First, know yourself—are you investing out of fear of missing out? Second, diversify your portfolio; don’t put all your eggs in one basket. Third, limit speculation. If you see a bubble forming, be careful with speculative assets. Fourth, invest gradually; don’t put all your money in at once. Fifth, keep some cash on hand, so you can take advantage of opportunities after the bubble bursts. Finally, study and keep learning, and always stay on top of the market. In summary, what does a bubble economy mean? The answer is: prices rise far beyond their real value, and then fall hard. Bubbles are caused by many factors we can’t control, but what we can control is protecting ourselves—diversifying risk, studying and learning, and not blindly following the trend. Looking at different markets with good analytical tools can help you make better decisions.
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rekt_but_not_broke

rekt_but_not_broke

05-20 12:14
Do you like the phrase “bubble burst”? Most investors get goosebumps when they hear it, because it evokes memories of financial crises and massive money losses. In fact, bubble bursts have happened repeatedly throughout market history. It’s simple: when the price of an asset—whether stocks, real estate, or even crypto—rises far above its true value to a level that can’t be sustained, the bubble will burst. Usually, prices are pushed higher by speculation, excessive confidence, and the belief that prices will keep going up forever. But this kind of excess can’t last long. Let’s look at an example from history. The 2008 subprime mortgage crisis, caused by a real estate bubble in the United States, began with loose mortgage lending, which allowed people who couldn’t afford to repay their debts to get loans to buy homes. Many investors didn’t buy to live in the homes; they bought to speculate. Meanwhile, financial institutions created more complex financial instruments to make it easier for people to profit from rising home prices. The market grew quickly, and prices soared. But once borrowers started defaulting, the entire system collapsed. The bubble burst, and bad debts from financial institutions around the world surged to $15,000 million. Here’s another example closer to home: Thailand’s 1997 “Tom Yum Goong” (Asian financial) crisis. At that time, interest rates were extremely high, but the real estate market was booming. That was because investors saw opportunities for quick profits, and foreign capital flowed in to take advantage of the growth. Real estate prices climbed uncontrollably. But when the Thai baht was devalued, debts denominated in foreign currencies surged. The real estate market had too much leverage, and the bubble burst. Investors who had borrowed heavily couldn’t repay their debts, and Thailand’s economy suffered a severe downturn. What’s interesting is that bubble bursts stem from multiple factors that cause prices to deviate from their true value. Low interest rates encourage borrowing, strong economic conditions draw foreign investment, new technology boosts demand, and shortages of assets push prices higher. But psychological factors are truly the key culprit. Speculators rush in because they’re afraid of missing out. A herd mentality makes people follow the crowd. Everyone believes they can exit the market before it bursts. Bubble bursts often go through five clear stages. First, when something new enters the market—such as new technology or a new industry that people believe will change the world. Second, prices start rising, as investors flood in because they’re afraid of missing out. Third is excitement: everyone is optimistic, and prices surge to levels that are not sustainable. Fourth, some investors realize that prices are too high and begin selling to lock in profits. Finally, panic sets in: when many people realize the bubble is about to burst, a wave of selling occurs, and prices fall rapidly. So what can we do to protect ourselves? First, ask yourself why you’re investing. Are you investing based on solid analysis, or because you’re afraid of missing out? If it’s the second reason, you may already be part of the problem. Second, diversify your portfolio well. Don’t put all your money into a single type of asset. Limit speculation. If you think a bubble is forming, reduce investment in risky assets, and invest gradually instead of putting everything in at once. Keep cash reserves so you can take advantage of opportunities after the bubble bursts. And most importantly, study the market thoroughly—understand the assets you’re investing in, not just follow the trend. In summary, bubble bursts happen when prices rise above their true value due to speculation, excessive confidence, and various psychological factors. This is not something we can stop entirely, but we can prepare ourselves by diversifying risk, studying the market carefully, and not blindly chasing trends.
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pvt_key_collector

pvt_key_collector

05-20 09:15
Right now, I see people talking about “bubbles” very often, but in reality, many people may not understand what they are and how they happen. It’s not just a “scary” word that investors use—it’s a phenomenon that has repeated itself again and again throughout economic history. Simply put, a bubble forms when the price of an asset (whether stocks, real estate, or even digital currency) rises above its true value. When people see prices going up, they rush in, hoping to profit quickly. But this rising price doesn’t come from strong fundamentals—it comes only from demand and speculation. I want to give two examples to show just how serious bubbles can be. In 2008, the U.S. real estate market saw a massive bubble. Banks approved loans for people who couldn’t repay them. But because housing prices surged, people even took out loans to speculate. When the bubble burst, the expected bad debt across financial institutions worldwide reached up to 150 billion dollars, leading to a global financial crisis. And in Thailand— in 1997, during the Tom Yum Kung crisis—the situation was similar. The real estate market boomed, interest rates were high, and foreign money flowed in. Everyone thought prices would keep rising. But when the baht was devalued, debt denominated in foreign currencies skyrocketed massively. The bubble burst, housing prices fell sharply, and investors who had borrowed heavily could not repay their loans. Today, there are many types of bubbles—not just in real estate. There are stock market bubbles where stock prices jump beyond their true value. There are commodity bubbles, such as gold, oil, or even digital currency, whose prices swing wildly up and down. There are also credit bubbles caused by excessive lending without any control. So why do bubbles burst? In fact, it’s caused by many factors combined. Low interest rates make it easier for people to borrow. Growing markets attract capital from overseas. New technologies or new products make people excited—but psychological factors also play a role. People feel FOMO (fear of missing out). They see others making money and want to join in. No one thinks prices will fall. Everyone believes they will get out of the market before it collapses. Bubbles usually go through five stages. The first is displacement: something new enters the market—perhaps a technology, or major policy changes. Then comes the uptrend, when more people rush in to invest and prices start to rise. Next comes excitement: everyone is optimistic and believes prices will keep going up. Prices reach levels that are unreasonable, but people remain confident. Then, at some point, some people realize that prices are too high and start selling to lock in profits. Prices begin to fluctuate. This is the first sign. When more and more people become aware that the bubble is about to burst, panic sets in. Everyone tries to sell immediately, causing prices to drop rapidly. The bubble officially pops. So what can we do? First, we have to ask ourselves: why do we want to invest? Are we investing because we understand that asset—or because we’re afraid of missing out? If it’s the second reason, it may be a sign that we’re helping to create the bubble. The most important thing, in my view, is diversification. Don’t put all your money into just one type of asset. If you suspect a bubble is forming, reduce speculative investments. Try dollar-cost averaging—invest small amounts over time, not all your money at once just hoping for quick profits. Keep some cash on hand. It gives you options when the bubble bursts. It also serves as protection if you need to sell assets during a market downturn. Finally, knowledge is the best protection. Keep up with news, read and analyze before deciding to invest. Whether you invest in stocks, real estate, or digital currency, a solid understanding of the market and careful analysis can greatly reduce risk. In summary, bubbles form because prices rise above their true value due to speculation, excessive confidence, and increasing demand. It’s not something we can completely stop, but we can prepare ourselves by diversifying, learning more, and not getting trapped by FOMO—so we can pass through market cycles more safely.
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