A new investigation by Reuters has revealed the financial aspects of the current U.S. president's crypto empire. Since Donald Trump returned to the White House, his family has withdrawn approximately $2.3 billion in net profits from the market through four key crypto initiatives. This strategy appears perfect from a commercial perspective but disastrous for those who believed in the "president's support."

Four main projects have driven this blockchain jackpot: the leading DeFi project World Liberty Financial (which has generated over $1.4 billion from selling $WLFI tokens and issuing stablecoins $USD1 ), the official meme coin $TRUMP, as well as the structures American Bitcoin and AI Financial Corp.
Dissecting the "president's playbook"
The mechanism by which this crypto conveyor operates is as old as the world, but it is being executed for the first time at a head of state level:
Minimal personal risk: The Trump family has hardly invested personal capital into developing or backing these projects.
Political marketing: The president's sons, Eric and Donald Jr., actively hype and promote the tokens on media outlets, creating an illusion that the success of these assets is guaranteed by government policy and the future of the Genius Act (the law regulating stablecoins).
Asymmetric results: Fine print on the project websites clearly states that buyers should not expect profits and that this is not an investment. However, retail investors ignored this warning.
Result? The family has recorded a billion-dollar cash haul. On the other side, over a million private investors faced disaster, with total net losses and documentation reaching exactly $2.3 billion by the end of spring 2026. For example, the TRUMP token price plummeted about 97% from its peak, leaving buyers with empty wallets.
Author's observations
Trump promises to make America the "crypto capital of the world," but so far, he has turned his family into the main beneficiaries of this market. The uniqueness of the situation is not that naive investors got wiped out on meme coins — that’s normal in crypto. The crazy part is that the tool for retail token exit is the credibility of the U.S. presidential office.
Some early buyers have prepared to file lawsuits, but legal action against the Trump family will be difficult — warnings were clearly written. This is a harsh but valuable lesson for the market: no political movement, state, or high-profile figure can change the fundamental mechanics of crypto — if someone makes billions out of thin air, the end buyers will always pay the price.
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