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A million people lost $2.3 billion betting on Trump crypto.
The Trump family made $2.3 billion.
The structure was identical across all four projects. The family licensed the Trump name, put little to no capital at risk, and earned a cut of every token sold. Eric Trump and Donald Trump Jr. served as the primary promoters. Investors bought in, and prices later collapsed.
World Liberty Financial, the flagship venture, sent 75% of token sales to a Trump-controlled entity and funneled more than $1.6 billion to the family. Its governance tokens fell 87% from their September trading debut. A 2030 lockup now prevents most holders from selling, even those still sitting on paper gains.
The $TRUMP meme coin generated about $616 million for the family and has fallen 97% from its January 2025 peak. Buyers lost more than $700 million.
The two listed vehicles followed the same path. ALT5 Sigma, now AI Financial Corp, raised $750 million and spent $717 million on World Liberty tokens, sending over $500 million to the Trumps. Its shares dropped roughly 90%. American Bitcoin's stock fell from $11 to $1.15, leaving outside investors down more than $200 million while Eric Trump's restricted stake was still worth over $70 million.
Donald Trump explained the model himself back in 2016. The licensing deals are the best of all deals, he said, because there is no risk and you do not put up any capital.