Nintendo’s stock price plunged 8.2% at one point; Nintendo Direct couldn’t deliver a new Mario, component costs rose, and the Switch 2 will increase in price in September.

Nintendo's stock price dropped as much as 8.2% in early trading yesterday, marking the largest single-day decline in a month. Foreign media pointed out that this Nintendo Direct presentation lacked new works from major series like Mario, and was criticized by the market as "reheated leftovers."
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Nintendo's stock price plummeted by 8.2% during Wednesday morning trading in Tokyo on June 10, hitting a one-month single-day low. Data shows that since the beginning of the year, Nintendo's stock has fallen approximately 32%, with the market mainly concerned about two major risks: weak software sales and rising component costs.

What did the 50-minute presentation reveal?

Earlier this week, Nintendo held a 50-minute online Nintendo Direct presentation to announce upcoming new games for its two Switch consoles, but the market seemed dissatisfied with the new offerings.

Bloomberg pointed out that the market's disappointment centered on a core gap: this annual event, which was supposed to showcase Nintendo's vast IP library, has yet to release any new works from flagship series like Mario. Asymmetric Advisors strategist Amir Anvarzadeh told Bloomberg that it was "a very disappointing new game reveal, mostly rehashes from the Nintendo 64 era," and added that the new console "seems to lack killer titles."

Note: The highlight of the event was a remake of the 1998 classic "The Legend of Zelda: Ocarina of Time." This legendary title from the Nintendo 64 era will return to players with a new look, but Nintendo did not announce any specific release date.

For investors, Nintendo has always relied on flagship IP to drive console sales cycles, with series like Mario, Zelda, and Animal Crossing serving as key engines to boost hardware upgrade waves. The results of this presentation clearly did not meet market expectations for the Switch 2's software lineup.

Switch 2 Price Increase and Future Outlook

Nintendo previously announced that starting September 1, 2026, the Switch 2's price will be increased, with the European price rising from 470 euros to 500 euros, and the U.S. price from $450 to $500 (Taiwan is also expected to raise prices at the same time).

President Shuntaro Furukawa explained during the earnings call that the price hike was mainly due to rising costs of memory and other components, and mentioned that these pressures are not short-term phenomena. He indicated that the impact might persist not only this year but also into next year, affecting the company's operations...

Although Nintendo plans to keep Switch 2 sales for this fiscal year on par with the previous year, the success of this project heavily depends on the timely release of major titles, with the new Mario series being viewed by the market as the most critical catalyst. Coupled with the potential impact of the price increase on consumer purchasing willingness, whether Nintendo can sustain sales momentum for the new console solely through nostalgic remakes remains uncertain...