Lately I’ve been looking again at PFPs and all kinds of membership Passes, and it feels like this stuff is pretty similar to brand courses: in the short term, you ride on attention to make a splash, but in the long run, it depends on whether you’re willing to keep using it and keep recognizing it. To put it plainly, changing avatars back and forth quickly starts to feel numb—you get tired of it fast. What truly keeps people is benefits that aren’t too hollow: being able to join groups and participate a bit in governance is already good. At least don’t rely on just “it’ll be more valuable later” to hold people there.

Over the past couple of days, the testnet incentives and points system have once again pumped everyone up, and people in the group keep asking every day whether the mainnet will issue tokens… When I see this kind of FOMO, I usually just go pour myself a cup of coconut water first. Anyway, what I care more about is: after the mainnet, what do you still have left? Or is it only a picture, plus a bunch of hints that never get fulfilled?

Right now, I’m more inclined to go slower. When I see a good project, I want to observe how it turns “membership” into something part of everyday life—not something that turns exciting for a moment and then fizzles out. Of course, maybe I’m just being too laid-back. What do you all think?