Liking is the starting point, rationality is the bottom line—this saying is so true, art collection is finally no longer purely based on mysticism but can now calculate ROI.

ME News reports that Guo Dongjie proposed ten levels of value in art collection at the "From Appreciation to Allocation" forum, covering emotions, family, socializing, hedging, monetization, and legacy. He took Schiller as an example, describing how a buyer's interest increased after learning that Jay Chou also collects art, and then, through AI analysis showing a ten-year annualized appreciation of 7%, they made a purchase. He emphasized that art collection integrates emotion, social interaction, and data-driven decision-making, with the auction hammer representing allocation discipline: liking is the starting point, and rationality is the bottom line.