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Little Red Book (Xiaohongshu) has once again reported Hong Kong IPO rumors.
According to Bloomberg, Xiaohongshu is preparing to submit an IPO application to the Hong Kong Stock Exchange as early as the end of June in a confidential manner.
This is not yet the official filing stage, and details such as issuance scale, listing time, and valuation have not been finalized. If this move continues to develop, it could be one of the most watched tech IPOs in the Hong Kong market in recent years.
Xiaohongshu is quite a unique company; it is not purely an e-commerce platform nor a traditional social media platform, but a product that combines content, search, consumer decision-making, and a "grass-planting" community. Users first view content, then make choices, and only then may proceed to transactions.
The capital market will look at whether traffic is stable enough, whether monetization can continue to grow, and whether the balance between advertising and e-commerce can be well maintained.
#小红书MOMO概念走强，你上车了吗？
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