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Retail investor: I tried selling puts once. Got assigned, freaked out, & sold the shares at a loss. Never again.
Me: What'd you sell the put on?
Retail investor: Honestly some random stock with a fat premium.
Me: There's your problem. You sold a put on garbage you never actually wanted, then panic dumped it the second you got it.
Retail investor: ...so the assignment wasn't really the problem?
Me: The COMPANY was the problem. I only sell puts on elite companies I'd be thrilled to own. If I get assigned, I just got a great business on sale & I happily hold it for years.
Retail investor: So assignment is only scary if you picked trash?
Me: Exactly. Get assigned a company you love at a great price & it's not a loss... it's the entire point.
Don't blame the strategy for a stock you should've never touched...
Assignment isn't the risk. Selling puts on garbage is.
Only sell portfolio secured puts on companies you'd be glad to own.