Imagine a guy who knocks on your door every single day offering to buy your house.
Monday: "I'll give you $500k!"
Tuesday: "Actually... $430k."
Wednesday: "MARKET'S CRASHING. $350k, final offer!"
Thursday: "Never mind. $520k."
Same house. Nothing changed. He's just manic.
You'd never let that lunatic decide what your house is worth...
But that's EXACTLY what people do with stocks.
The price on your screen is just Mr. Market's mood that day... not what the company is worth.
The earnings decide what it's worth. His panic prices are just offers.
& when he shows up terrified offering me a great co

InvestingWithBrandon 3 hours ago

Almost everyone who buys calls gets SMOKED
Here's how I buy them and actually come out ahead.
The killer is theta. Buy a short dated call and the clock drains it every single day the stock doesn't take off.
So I refuse to play that game.
When I buy a call, it's a LEAP. One to two years out, bare minimum.
That long runway means theta barely touches it day to day, and the company gets real time for earnings to grow & the share price to follow the EPS.
(more time for the thesis & expected move to play out)
And I only buy them on great companies at good prices...
I'm not buying a Friday lottery ti

InvestingWithBrandon 20 hours ago

If you held a gun to my head and said "Brandon, beat the market in the next 10 years or you are dead"
I would say, no problem.
There is a 99% chance I will.
This is exactly how.
First off, "the market" is the SP500.
We will say I have a $1m account to start.
The first thing I would do to beat the market is to simply buy the market.
So I would buy $1m of $VOO (S&P500 ETF)
Second, just buying the market via $VOO will actually underperform a tad because of the expense ratio... no prob
So here is the spot that matters to beat it.
In that 10 year period, I would be patient, sitting, & waiting for a

VOO-0.38%

InvestingWithBrandon a day ago

I started buying $Q in January 2019.
Here's what those shares look like today.
Every lot here up between 236% to 362%.
I didn't sell in the COVID crash.
I didn't sell when Q fell 36% in 2022.
Every single lot says Long Term. Not one share sold. Not one dollar of tax paid on these gains.
& these shares aren't just sitting there. They're the collateral behind the portfolio secured puts I sell every month. They compound AND they work a second job.
Doing nothing is the hardest skill in this game. It's also the one that pays the most.

InvestingWithBrandon a day ago

Retail investor: Your $META call is up 135%. You're taking profits right?
Me: Why would I?
Retail investor: Because it's up 135%. Lock it in.
Me: The percent doesn't tell me anything. It just tells me what already happened.
Retail investor: Then what tells you when to sell?
Me: One question. Is META still compelling? Great business, still at a price that makes sense? If yes, I'm holding. If no, I'm selling.
Retail investor: So it could be up 300% & you'd still hold?
Me: If the company's still compelling, yes. & it could be up 20% & I'd sell it if the setup/thesis broke for whatever reason.
Ret

META+2.31%

InvestingWithBrandon a day ago

🟢How to fix your portfolio before 2027:
Retired at 31. $3M+ invested. $25k+/mo from options. Here's the exact setup.
NO day trading (99% lose over time)
NO swing trading (guessing short term moves nobody can predict)
NO covered calls (caps your upside, barely protects your downside)
NO cash secured puts (your money sits dead while the market runs)
NO BS
INSTEAD, I DO THIS:
1. Build a base portfolio. S&P 500, Nasdaq, & a few elite companies. Never sell it.
2. Sell portfolio secured puts on great companies below fair value. The base secures them, NOT cash.
3. Use the premium to buy more shares.

NDAQ+1.36%

4
2
9
8.85k

InvestingWithBrandon 2 days ago

What I'll teach my son about money when he's old enough to care.
Initially, you need to trade time for money... but eventually you can make your money work for you so you get your time back.
95% of people in the long run will not beat $VOO.
Most people live paycheck to paycheck (it's ok to be different)
Own pieces of great companies & ONLY buy them when the price is right.
Less trades is better.
Sometimes the best trade to make is doing nothing.
Be careful who you take advice from... They likely don't beat the SP500.
Volatility = opportunity... NOT RISK.
A good company is not automatically a g

InvestingWithBrandon 2 days ago

If I could send one message to myself at 20, it's this:
Stop.
Stop day trading. 99% lose. You are not the 1%.
Stop selling covered calls on companies you are bullish on. You're capping the upside which is the sole reason you bought the shares.
Stop parking cash to secure puts. Your base portfolio shares can do that job while they compound. Cash secured is the "underperforming" version.
Stop buying weekly calls. Nobody knows what happens by Friday. Not even the CEO.
Stop looking for the complicated answer when there is a simple one.
Here's the whole thing:
$VOO + $Q + Elite companies at good pr

VOO-0.67%

InvestingWithBrandon 2 days ago

My screen time on my brokerage app last week: 28 minutes.
For the whole week.
I make about $29k a month with options & I barely open the app.
People assume real money means watching charts & screens all day.
WRONG.
For years... most do exactly that. Six screens, alerts going off, checking every red candle. & end up losing money the entire time vs the SP500.
Every trade I have open is a year or more out, on great companies below fair value, with ratios that survive EASILY in a 50% crash.
There's nothing to check. A red Monday doesn't change anything.
If your screen time on your trading app is m

InvestingWithBrandon 2 days ago

Headlines this year: A war in month 7. Oil over $100 a barrel. Inflation running out of control. The Fed chair hinting at RAISING rates more. Ai going to end all humans. Market is a bubble.
The market is on track for its fourth straight annual gain up 12% YTD.
This is the part nobody internalizes.
The market doesn't trade on how bad the news sounds. It trades on how much companies EPS grows (earnings per share)
Every single year of my life there's been a reason to sit out. Every one.
The people who sat out are still sitting out. They're waiting for a year without scary headlines & that year ha

5
3.06k

InvestingWithBrandon 3 days ago

I had a post about portfolio secured puts blow up recently, and there are a bazillion questions about how this actually works.
So let’s make this crystal clear.
Someone has $1,000,000 invested in the S&P 500.
They sell puts with a total assignment value of $500,000.
They have ZERO cash sitting in the account. Just shares.
Now imagine the S&P 500 gets absolutely smoked and falls 50%.
Their $1,000,000 portfolio is now worth roughly $500,000.
How much are they potentially on the hook to buy through their puts?
$500,000.
So where does the cash come from?
They sell shares from the existing portfoli

SPX500-0.52%

InvestingWithBrandon 3 days ago

Retail investor: I take profits every time I'm up 25%. Lock it in, never go broke taking gains.
Me: Look at that 5 year chart. How many "25% moves" are on it?
Retail investor: A few... but they kept going after.
Me: Right. So every time you locked in 25%, the thing kept running & you were out. Then you paid taxes on the gain, so you need your next pick to work just to catch back up to taxes paid.
Retail investor: I mean I have to sell sometime.
Me: Do you? Here's what the wealthy actually do. They don't sell their best shares. Ever. They get their cash a different way.
Retail investor: Which i

InvestingWithBrandon 3 days ago

Just sent out my FREE Sunday newsletter covering this crazy market & what to do about it!
Check it out here:

InvestingWithBrandon 2026-09-20

Retired at 31 selling options. No inheritance. No lucky coin flip. No rich parents.
I don't day trade. I don't read charts. I couldn't tell you what the market did this morning & I don't care
I buy great companies for less than they're worth & use long duration options to magnify the most bullish setups
Then I sell portfolio secured puts & take the cashflow to buy more shares & calls.
10 minutes a day
It's not complicated
It's just the opposite of everything they taught you
Fibonacci that

InvestingWithBrandon 2026-09-20

If I won 10 million bucks tomorrow, I would immediately do this:
$4m in $VOO
$4m in $Q
$1.5m in single stocks.
$500k 1+ year call options.
- Sell puts with strikes 10% below the current prices assuming the stock is near intrinsic value.
-1 year durations MINIMUM.
-Reinvest the put premiums back into more shares.
-Portfolio secured, not cash secured.
-Repeat when there is deals for consistent cash flow.
- Keep ratios in check
This is the exact system scaled me to millions, and it can scale you too.
KEEP IT SIMPLE GUYS

InvestingWithBrandon 2026-09-19

Cash secured puts have an EXPENSIVE price tag nobody notices.
Say you keep $150,000 in cash securing trades. That's the going rate for a decent sized options income strategy according to "gurus" online.
That $150k earns you the premium & nothing else.
If it had been in index funds instead, at what the market's averaged, you'd have made tens of thousands more per year on the exact same trades.
Over a decade that gap is life changing money.
& here's the thing. It never shows up as a loss. There's no red number. No statement line. It's just returns that quietly never happened.
That's why the stra

VOO-0.67%

InvestingWithBrandon 2026-09-19

Dear covered call sellers,
I know why you do it. The premium hits every month & it feels like a second paycheck.
Here's what I need you to look at...
You bought that company because you think it goes up. Then you sold the "up."
Your premium is a few hundred bucks. The move you sold might be 40%.
& on the way down? That premium covers almost nothing. You eat the whole drop.
So you kept all the downside & sold the upside. For pennies.
The strategy isn't income. It's a fee you pay to feel busy...
If you want to get paid on positions you're bullish on, sell 1+ year portfolio secured puts & call it

InvestingWithBrandon 2026-09-19

Let me break down a losing trade you likely did.
The one most people make.
You buy a call on a great company. 3 weeks out. Paid $500.
Week 1: stock drifts down 2%. Your call is down 30%. You're confused because 2% isn't much of a downward move for the shares.
Week 2: stock recovers, closes higher than when you bought. Your call is still down 20%. Now you're really confused.
Week 3: stock closes up 4% on the month. Your call expires worthless.
You were RIGHT about the company. You were right about the direction. You lost 100%.
Cause of the loss: the clock, not the call.
Every day that passed, y

InvestingWithBrandon

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