InvestingWithBrandon

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Retail investor: I don't sell covered calls myself, I just buy the income ETFs that do it for me. Double digit yield, monthly payouts. Set & forget.
Me: You know what's inside those funds, right?
Retail investor: They hold the index & sell calls against it. Professional management, man.
Me: So look at this $Q chart. Now think about what selling calls against that every single month does... every big up month, the fund's upside is capped. Every down stretch, the CCs dont do much to help.
Retail investor: But the yield is huge...
Me: The "yield" is mostly them handing you back your own capped re
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Let's put real numbers on this.
Say you've got $100k sitting in VOO and Q.
That base alone does its ~10% a year. Roughly $10k.
Now you use that SAME base as collateral to sell puts on quality companies when they're cheap.
Conservatively another ~10%. Call it $10k.
Same $100k. Now around $20k is working for you instead of $10k.
You didn't add a single new dollar.
You didn't go on margin.
You kept your ratios in check to be fine in any DEEP market crash
You just stopped letting your collateral do one job when it could easily do two.
Compound that gap for 30 years and it's the difference between
VOO-0.28%
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Before I sell ANY put.
All 5 MUST be a YES. No exceptions.
1. Elite company... moat, pricing power, competitive advantage
2. Valuation must be good
3. Strike ~10% below that. Discount on top of discount
4. A year+ duration... so EPS has time to grow
5. Ratios in check... my base could cover all assignments even after a 50% crash
This checklist is boring. It's repetitive. It's also why I've never been wiped out in 12+ years & actually beat the market... while the "exciting" traders restart from ZERO every 18 months
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If you put $2,000 into Micron $MU in 2010, you would be rich today.
Well...
Let’s play it out if you somehow did nothing & held until right now.
You would have about $3,250 by the end of 2015
and did nothing
Then watched that $3,250 climb to about $13,200 by the 2018 peak
and still did nothing
Then watched $13,200 get cut almost in half to about $7,300 in the late 2018 crash
and still did nothing
Then watched $7,300 rip to about $21,400 at the November 2021 peak
and still did nothing
Then watched $21,400 collapse to about $11,600 at the September 2022 bottom
and still did nothing
Then watched
MU2.32%
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Someone paid me $22k to agree to buy their $GOOG shares at $290... 2 ish years from now.
Say that out loud. It sounds fake.
& here's the part people can't wrap their heads around... there are only 3 ways this ends:
It never drops to $$290? I keep the $22k. For nothing.
It drops there? I buy a company I already love at a price I already wanted... & STILL keep the $22k.
It drops halfway & recovers? Keep the $22k, sell the next one.
There is no fourth option. Every door is a win when you only make this promise on great companies below fair value.
The best part about it? This is portfolio secured.
GOOG-0.13%
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Someone paid me $64,499 to agree to buy their $META shares at $550... 2 years from now.
Say that out loud. It sounds fake.
They handed me $64k, instantly, for a PROMISE
A promise to buy a company I already love, at a price I'd be thrilled to pay
If $META never drops there? I keep the $64k for nothing.
If it does? I buy a great company at a discount... & STILL keep the $64k.
& my base portfolio secured the whole trade, so no cash drag like CSP
This is the power of the portfolio secured put
META-0.85%
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SDyahaya:
2026 GOGOGO 👊
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"I just want steady monthly cashflow from my options."
That one desire is quietly keeping people poor.
Because cashflow and total return are not the same thing, and chasing the first one constantly wrecks the second.
Look at the YieldMax crowd.
Two years in, bragging they finally got their money back, while the index they could've just held is up 40% and their share price got smoked.
I don't optimize for a number every month.
I build total return over years and pull cash when I actually need it.
Stop thinking you are doing something productive with monthly with BS cash flow at the HUGE cost of
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Retail investor: I always take profits when I'm up 25%. Lock in the gains.
Me: On your best companies too?
Retail investor: Especially those. Don't want to get greedy.
Me: So you sell your WINNERS... the elite companies with great EPS growth still at good valuations that are actually carrying your portfolio?
Retail investor: I mean, a gain isn't real till you sell, right?
Me: & then it triples after you're out, you pay taxes on the sale, & you're sitting in cash wondering what to buy next...
Retail investor: ...I've literally done that.
Me: I never sell my winners just to sell them... I often
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Retail investor: $NVDA
is only up like 18% this year. It's done. Rotating out to find the next runner.
Me: The stock's up 18%. What are is the EPS doing?
Retail investor: ...I mean, earnings have been strong I think?
Me: Record revenue. Massive EPS growth. The BUSINESS is having a monster year... the STOCK is having a "quiet" one. Those are two different things.
Retail investor: So why isn't the price moving?
Me: Because it ran hard for years & the price got ahead of the fundamentals. Now the profits are catching up while the price gains slow down a little. That's what opportunity looks like
NVDA-0.08%
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CryptoSpecto:
2026 GOGOGO 👊
Quit staring at the greeks.
Delta, theta, vega, all of it.
People act like the answer is buried somewhere in those numbers.
It's not.
The greeks don't tell you if a stock is little to go up or down.
Get the company right. Get the price right. The greeks don't matter near as much as the gurus want you to believe.
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Just because YOU decided to be a big bad investor does not mean the market cares...
5 to 10% drops happen almost every year
10 to 20% drops happen almost every 3 years
20 to 40% drops happen almost every 8 years
40%+ drops happen almost every 25 years
What is my point?
Despite the volatility, every crash was opportunity to capitalize for the investor that kept ratios in check and knew what they owned and what hey owned it.
Those with emotions and ratios out of whack? SMOKED...
Please understand the market will be volatile going forward.
It's going to happen.
But the prepared investor will se e
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The first $100k is the hardest money you'll ever make.
Not because of the math...
Because of YOU.
$10k in the bank? "Let's book the Caribbean."
$50k? "Time for a new car."
That stuff is easy to buy and produces NOTHING.
Once you can stare at $99k and NOT blow it, you've already won the hardest battle.
After my first 100k, every 100k after that came easy.
Stop trying to make $100k.
Aim for your first million.
You'll think completely differently about how to get there.
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The first $100k is the hardest money you'll ever make.
Not because of the math...
Because of YOU.
$10k in the bank? "Let's book the Caribbean."
$50k? "Time for a new car."
That stuff is easy to buy and produces NOTHING.
Once you can stare at $99k and NOT blow it, you've already won the hardest battle.
After my first 100k, every 100k after that came easy.
Stop trying to make $100k.
Aim for your first million.
You'll think completely differently about how to get there.
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You get rich when the world panics.
STAY READY
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97% of companies I go analyze.
I say no.
Not because I am being difficult.
Because most companies do not pass the filter.
Every company must check all 5 boxes:
1. Below intrinsic value
2. Has a moat
3. Has pricing power
4. Durable competitive advantage
5. OK to hold long term if assigned
Miss one. It is a no. Move on.
The name of the game is saying no.
Not finding reasons to say yes.
When something passes all 5.
That is when I allocate.
That is when I sell the put.
That is when I buy the LEAP.
That is when the position makes sense.
Most people are too eager to say yes.
That is why they lose mo
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Bull market? I win.
Bear market? I win.
Flat market that does nothing for a year? Still win.
This isn't a flex. It's just how my portfolio is built.
Appreciation or buying at a discount.
Ratios always in check to be fine in a DEEP crash.
Because guess what... it will eventually happen.
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Retired at 31 selling options. No inheritance. No lucky coin flip. No rich parents.
I don't day trade. I don't read charts. I couldn't tell you what the market did this morning & I don't care...
I buy great companies for less than they're worth & use long duration options to magnify the most bullish setups
Then I sell portfolio secured puts & take the cashflow to buy more shares & calls
10 minutes a day
It's not complicated
It's just the opposite of everything they taught you
Fibonacci Bollinger Band VWAP that!
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Imagine a guy who knocks on your door every single day offering to buy your house.
Monday: "I'll give you $500k!"
Tuesday: "Actually... $420k."
Wednesday: "MARKET'S CRASHING. $340k, final offer!"
Thursday: "Never mind. $550k."
Same house. Nothing changed. He's just manic.
You'd never let that lunatic decide what your house is worth...
But that's EXACTLY what people do with stocks.
The price on your screen is just Mr. Market's mood that day... not what the company is worth.
The earnings decide what it's worth. His panic prices are just offers.
& when he shows up terrified offering me a great co
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Buying shares
Selling 1+ year portfolio secured puts
Buying 1+ year calls
when a great company is trading below intrinsic value is the BEST way to make money in the stock market.
PERIOD.
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