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InvestingWithBrandon

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The stock market doesn’t crash.
It gives discounts.
Your emotional tolerance determines whether you see opportunity or devastation.
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In 12 years of investing I haven't met a single person who got rich selling weekly options.
Not one.
I've met plenty who had a great month. A few even had a great few years.
Then one ugly month took it all back... because a weekly is a bet on where a stock goes in 5 days & nobody knows that. Not me & not you.
The people I know who actually built wealth with options are pretty boring about it.
They own great companies & don't sell them.
They only sell puts when a great company is trading below fair value. Sometimes that means waiting.
1+ year out, so the company has time to grow earnings.
Ratio
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If you put $10,000 into $GOOGL in 2010, you would be rich today.
Well... let's play it out if you somehow did nothing & held until right now.
First year, it finishes 2010 down 4%. You're already red. You did nothing.
2014 it falls again. "Mobile is killing Google's ad business." You did nothing.
By the end of 2021 your $10,000 is worth about $92,000.
Then 2022 hits. Down 39% in one year. $92,000 drops to about $56,000. You watched $36,000 disappear in 12 months. You did nothing.
2025, everyone says AI chatbots are going to kill Google search. You did nothing.
Today that $10,000 is worth about
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GOOGL-1.71%
Someone paid me $21,999 to agree to buy their $GOOG shares at $290... 2 ish years from now.
Say that out loud. It sounds fake.
& here's the part people can't wrap their heads around... there are only 3 ways this ends:
It never drops to $290? I keep the $21,999k. For nothing.
It drops there? I buy a company I already love at a price I already wanted... & STILL keep the $21,999k.
It drops halfway & recovers? Keep the $21,999k, sell the next one.
There is no fourth option. Every door is a win when you only make this promise on great companies below fair value.
The best part about it? This is port
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GOOG-1.71%
🟢The BIGGEST hack with portfolio secured puts is that your return on cash is technically unlimited. (not kidding)
Roll with me on this one.
I sold puts on $META a few months ago & collected $64,000 instantly. My cash balance? $232.
A cash secured seller runs that same trade with a mountain of cash sitting frozen. Their return = premium ÷ all that cash.
Mine was secured by $VOO & $Q I already owned & was never going to sell.
So how much new cash did I put up to earn $64,000? Basically zero.
$64,000 ÷ ~$0 = technically infinite.
Now, the risk isn't zero. If $META falls below my strike I buy it.
META+0.07%
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If whatever strategy you are doing does not beat this...
You're wasting your time.
(95% of people will unfortunately not be a this)
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Berkshire Hathaway has paid one dividend in its entire history. Back in 1967.
One.
Buffett's company is one of the greatest compounding machines of all time. & it barely ever paid a dime out.
Why? Because every dollar kept inside the business kept compounding. A dollar paid out gets taxed & usually spent.
This is the same reason I put my premium back into the base instead of spending it.
When I collect premium from selling puts, it goes into more $VOO + $Q + Elite companies. Those shares grow. They secure bigger puts. Which pay more premium.
Reinvesting & letting compounding do its thing is ho
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BRKB+0.40%
VOO0.00%
I make about $29k a month with options. Here's what my Wednesday actually looked like:
7:40am... opened the laptop. Checked if anything on my watchlist dropped below fair value. Nothing did. Check catalysts in the market and study the data that dropped.
7:46am... closed the laptop.
That's it. That was the workday.
NO day trading. NO covered calls. NO cash secured puts. NO 0DTE. NO screens.
Most days there's nothing to do because the trades are already built right. Great companies. Below fair value. Portfolio secured puts a year+ out, 10% under, secured by my $VOO + $Q + Elite individual compan
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VOO0.00%
Here's why most people get DESTROYED with stock options.
It's very simple...
Stock options are simply a way to magnify an expected return.
The problem?
Most people have zero clue what way a stock is likely to go.
They buy cause "it's going up"
They sell cause "it's going down"
Minimal logic behind it.
So if you don't have a high degree of confidence the direction the stock is going to move from the get go, you shouldn't make a "magnified bet" by doing options...
You work hard for your money.
Quit playing games with garbage plays.
Only use options when you have a concrete thesis & did your home
"But Brandon, you're selling all these puts... what if the market crashes & you get assigned EVERYTHING?"
Put a gun to my head & ask me how much cash I could come up with in 7 days.
Millions. Because my base portfolio IS the cash. $VOO, $Q, elite companies... all sellable in seconds if I ever truly needed it.
That's what "portfolio secured" actually means. The collateral is real, liquid, & compounding the whole time.
& because my ratios are always in check, I never sell more puts than that base could cover even after a 50% crash...
No margin calls. No forced selling. No pants down.
People some
HOW TO BUILD A CASHFLOW MACHINE WITH $200,000 in 2026:
(works at almost any size, just move the zeros)
$75k $VOO
$75k $Q
$40k high conviction companies
$10k Leap calls
That base compounds ~12%+ a year & NEVER gets sold. Not in a crash, not ever.
Then sell puts secured by that base. Not cash. Every put has to pass all 5:
1. Company is below fair value TODAY
2. Real moat & pricing power
3. Profits growing for years
4. Strike 10% below current price
5. 1 year duration minimum
Premium hits the same day & buys more $VOO + $Q + Elite companies.
Bigger base secures bigger puts. Bigger puts pay more p
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VOO0.00%
Someone paid me $20,946 to agree to buy their NVDA shares at $180... 2 years from now
Say that out loud. It sounds crazy!
They handed me $20,946 instantly, for a PROMISE
A promise to buy a company I already love, at a price I'd be thrilled to pay
If $NVDA never drops there? I keep the $20,946 for nothing
If it does? I buy a great company at a discount...& STILL keep the $20,946
& my base portfolio secured the whole trade, so no cash drag like CSP
This is the power of the portfolio secured put
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NVDA+0.69%
THE STOCK MARKET IS DOING THE UNTHINKABLE RIGHT IN FRONT OF US
Estimated EPS Q3 growth 29.1% YoY
Forward PE of 19.2
Economy ok
Interest rates ok (but on radar as they drift higher)
This is not a "bubble" being propped up by hype
This is a market being driven by REAL earnings strength
When profits are this strong, prices HAVE a reason to go higher
That is how markets work
EPS is strong & share prices will follow that in the long run
Will we get pullbacks & volatility? Of course!
But the long term investor will continue to win...
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Retail investor: I sold my Apple $AAPL at the end of 2021 for $180/share. Was up 35% on the year. Locked it in like you're supposed to.
Me: Where's it at now?
Retail investor: ...almost double where I sold. Now almost $340
Me: So you took 35%, paid taxes on it, & handed the next 90% to whoever bought your shares.
Retail investor: But it dropped 26% right after in 2022! I dodged that.
Me: You dodged a dip that put a great company on sale... Look at the chart. The 2022 drop is a wiggle now. I bet you didn't allocate more there because you are "out of the trade"
Retail investor: Dang... Yes...
Me
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AAPL-0.75%
COKE-1.18%
Retail investor: My coworker says the market is a bubble & he's been in cash for 3 years waiting for it to pop.
Me: How's that working for him?
Retail investor: Honestly he seems stressed every time we talk about it.
Me: Look at that chart. Find every moment somebody called a bubble. 2013, 2015, 2018, 2021, 2023. 2025. All of them.
Retail investor: They're all way below where it is now.
Me: & every one of those people felt smart for a few weeks & wrong ever since...
Retail investor: So bubbles aren't real?
Me: They're real. In 2000 the nasdaq $Q was down 75%,13 years to break even. That was a
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NDAQ-0.36%
If I could send one message to myself at 20, it's this:
Stop.
Stop day trading. 99% lose. You are not the 1%.
Stop selling covered calls on companies you are bullish on. You're capping the upside which is the sole reason you bought the shares.
Stop parking cash to secure puts. Your base portfolio shares can do that job while they compound. Cash secured is the "underperforming" version.
Stop buying weeklies. Nobody knows what happens by Friday. Not even the CEO.
Stop looking for the complicated answer when there is a simple one.
Here's the whole thing: $VOO & $Q base. Never sell it. Sell 1+ yea
VOO0.00%
Here's the covered call problem that NOBODY seems to be aware of...
(take a look at this chart of the Nasdaq $Q)
2022... down about 35%. The covered call guy thinks he is a genius as he helped pad his downside a tad.
Then look what this chart does next.
2023... +53%
2024... +26%
2025... +21%
2026... +20% YTD
Back to back to back to back. The 4 years that scaled everyone's accounts well beyond all time highs.
Except the covered call guy got CAPPED. Over & over. Shares called away, rebuy higher, cap again, called away again... all the way up 4 of the best consecutive years in recent memory. He c
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NDAQ-0.36%
Retail investor: I can't figure this market out. $Q was at $558 not that long ago & now it's pushing $744. Nothing makes sense.
Me: What do you think changed between those two prices?
Retail investor: I mean... something big must have, right? That's a 33% swing.
Me: Has the EPS growth been strong this year?
Retail investor: ...VERY
Me: So the market fell below fair value in April & at the same time EPS growth is VERY strong & you are shocked the market made a big move like this?
Retail investor: Honestly... when we say it that way it all makes sense. There is just so much noise online it's har
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Retail investor: $NVDA is only up like 19% this year. It's done. Rotating out to find the next runner. Other stocks are going up way more.
Me: The stock's up 19%. What are the profits doing?
Retail investor: ...I mean, earnings have been strong I think?
Me: Record revenue. Massive EPS growth. The BUSINESS is having a monster year... the STOCK is having a quiet one. Those are two different things.
Retail investor: So why isn't the price moving?
Me: Because it ran hard for years & the price got ahead of the fundamentals. Now the profits are catching up while the price rests. That's what opportun
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NVDA+1.16%
Retail investor: I trade short term options. Faster expirations, faster money. More theta.
Me: How do you know which way the stock moves in 5 days?
Retail investor: I read the charts, watch the setups...
Me: Be honest. Does anyone actually know what a stock does next week?
Retail investor: ...no. Even when I'm sure, I get it wrong half the time.
Me: Right. The short term is pure noise. So selling weeklies is just guessing a coin flip 52 times a year.
Retail investor: & you don't do that?
Me: I sell portfolio secured puts a year+ out. I'm not guessing next week, I'm betting a great company boug