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Deep Tide TechFlow News — June 12, according to The Block, LG Electronics is developing a new blockchain based on the Ethereum Layer 2 network Arbitrum. It is mainly used for the deployment, purchase, sale, and management of digital advertising, while also recording user and ad interaction data, and providing a shared ad inventory database for advertisers and publishers.
The report says the project is developed by LG’s dedicated blockchain research lab and has already carried out a pilot with an unnamed Japanese advertising agency.
In response to the news, Arbitrum’s native token ARB rose more than 5% that day.