LG Electronics announces that it is developing a blockchain-based advertising network and has completed a pilot test with an undisclosed Japanese advertising agency. The platform will provide a shared advertising resource database for advertisers and media publishers and record user interactions with ads. LG is collaborating with Arbitrum to develop a dedicated Layer 2 network to reduce data recording costs and improve processing efficiency. The company plans to evaluate the commercialization pathway of the advertising network later this year. (Fortune)

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