LG Electronics announces that it is developing a blockchain-based advertising network and has completed a pilot test with a Japanese advertising agency whose name has not been disclosed. The platform will provide a shared advertising resource database for advertisers and media publishers, and record user interactions with ads. LG is collaborating with Arbitrum to develop a dedicated Layer 2 network to reduce data recording costs and improve processing efficiency. The company plans to evaluate the commercialization pathway of the advertising network later this year. (Fortune)

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TheGiantWhaleInTheReflection
· 4h ago
The commercialization path will only be evaluated at the end of the year; it still feels like a waiting period.
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GateUser-e623ef4b
· 8h ago
Partnering with Arbitrum was a pretty smart move; L2 costs really do pack a punch.
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VintageKeychain
· 9h ago
LG is now venturing into on-chain advertising; traditional giants are finally taking it seriously.
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ReefUnderTheAurora
· 9h ago
广告数据上链,用户隐私这块怎么解
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GateUser-1859b7cd
· 9h ago
Japanese advertising company pilot, East Asia market first test?
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