BBB hands over Kalshi to the State Attorney General; FTC's endorsement guidelines are not just for show—crypto projects really need to be more careful with KOL marketing.

According to a report from Crypto界, after the BBB advertising regulator decided to reject Kalshi’s participation in an investigation into influencer disclosure practices, it decided to refer the matter to relevant regulators. The BBB’s National Advertising Division said it will refer the matter to the appropriate regulators, including relevant state attorneys general, so that any possible enforcement actions can be taken. The investigation concerns whether Kalshi’s influencers and affiliates clearly disclosed paid relationships in social media promotions, and whether the company took sufficient steps to comply with the Federal Trade Commission’s endorsement guidelines.