Juanito

storytime:
a founder running a seven figure agency hit my DMs asking if I could run his personal brand and build out the team for it
I was young and hadn't scaled a brand that big before
spent the next month obsessing over how to get results and built a content team to run everything end to end
we scaled his account, made him go viral, and brought in six figures worth of deal flow. people started recognizing him at events he went to
a few months later other founders started reaching out asking if I could do the same thing for them
decided to build a small team and we started working with a few

Imagine maxing out Claude Code usage limits with 6 terminals open while shipping 4 projects but you have 0 clients
Don't be that guy

when your agents are running but your ramen needs a lid

your sh*tty vibe-coded app probably won't make you money
we used to say software eats the world, now distribution eats software
I run agencies, they don't scale like products do, and I've been thinking about it for the last 6 months
if you don't already have the audience, you're competing with 50 other vibe-coded SaaS clones and hoping you go viral
the people who own their distribution have never had this problem.
naval launches a project and gets users on day 1 because people already trust him. hormozi sells millions of books because he spent years giving away the ideas for free. the product

the market feels dead and most people already left and I think about that a lot
I scroll through old group chats sometimes and half the names havent posted in over a year despite having good talent, skills & connections
I feel grateful im still here & enjoying what I do with people I love doing cool stuff with
I think I just got obsessed with learning how to actually run a business when everyone else was focused on making quick money during the 2021 & 2024 cycle. I also made every mistake in the book, I lost money & made more money than I could at my age
- overtrading during memecoin szn
- lo