Seres will launch a new car brand, with Volcano Engine deeply involved, and plans to release it in June.
ME News message: On May 30 (UTC+8), May 30, Blue Power Technology Co., Ltd., a subsidiary of Seres Group, was renamed SAI DOU Technology. We understand that SAI DOU Technology will be the legal entity for Seres’ new automobile brand. The new brand is positioned for young and sporty consumers and will be launched in June. Seres is deepening its cooperation with ByteDance’s Volcano Engine. The new brand has a dedicated sales channel, and its products will be sold in both domestic and overseas markets. Currently, Seres has already formed teams for marketing and channels. (Source: Wall Street Insights)