Idols and music festivals, can the new convergence model make good use of the star effect of Web3?

Written by: TechFlow

The integration of Web3 and celebrities is like a carnival feast, and the addition of long stars has brought more long users to Web3 and promoted the popularity of Web3.

But at the same time, how to make the star effect bloom better in Web3 has always been a topic to be explored.

Celebrities bring traffic, but how to better convert, how to operate a good community, and better integrate with Web3. This article will analyze two specific and innovative cases for your reference.

Celebrities enter Web3: Bright as meteors, but will eventually return to reason

NFT can be described as an important track in the Web3 field, and it is also the first stop for celebrities to enter the encryption field.

As celebrities have participated in Opensea-related projects, the NFT market has seen unprecedented prosperity and vitality. Jay Chou’s bear, Wilber Pan’s cat… At the same time, Metaverse has also become a new hot spot for celebrity investment in the long, Xu Jinglei, Yue Wenle, Lin Junjie, Lu Han, etc., have joined in to buy real estate in the Metaverse… The news related to celebrities and NFTs is like fireworks, lighting up the starry shorts of the Metaverse.

Since celebrities and celebrities from all walks of life have huge traffic and influence in their own right, NFTs related to them often attract attention in the launch stage. However, with the overall market downturn, special NFTs related to entertainment stars have not been left alone, with some projects soaring and others struggling.

Dong Chou’s trendy brand PHANTACi cooperated with the NFT platform Ezek to release 10,000 Phanta Bear series NFT, which was worth 62 million yuan of coin NFT has reached the boiling point of being snapped short up in just 40 minutes, and has also experienced the turbulence of 96.6% from the high point Floor Price fall with the market downturn;

Pan Shuai issuance his innocent cat digital collection (NFT) project Innocent Cats on January 27, which also reached the brilliance of 0.28 ETH, but finally fell back to 0.08 ETH Floor Price.

The combination of celebrities and Web3 is as bright as a meteor, but when it comes down to rationality, the main reasons are:

**NFT The cognitive threshold and transaction threshold required by the audience are high, and the big long participating in celebrity NFT are Huang bull and NFT investors, rather than the real fans of celebrities, and they lack the motivation to hold them for a long time. **

**Under the celebrity effect NFT issuance it is different from the conventional NFT, and it is also long to be issuance by a brokerage company or agency company, lacking the ability to plan and professionally empower follow-up operations. **

Whether it is the influx of celebrities into the NFT, or the participation of celebrities in the fan platform, it is impossible to escape the plot of being like a meteor and riding a roller coaster, because the development of Web3 requires not only short-term attention and pursuit, but also long-term continuous promotion and innovative practices, as well as more long efforts in all aspects such as the improvement of infrastructure and the optimization of user experience.

In this article, we will share that Meet48 and Fansland, two highly innovative and potential entertainment platforms, not only have natural star genes, but also show unique advantages in the fan economy, and rely on strong execution to contribute to the development of Web3.

MEET48: Starting from idols, with real fan stickiness

MEET48 IS A FAN PLATFORM IN THE ENTERTAINMENT FIELD WHERE AI AND WEB 3.0 ARE COMBINED, WHERE USERS CAN CREATE, SUPPORT, AND INTERACT WITH FAVORITE IDOLS IN ITS Metaverse WHILE ENJOYING AN EXCITING COMBINATION OF ENTERTAINMENT, SOCIAL CONNECTION, AND CUTTING-EDGE TECHNOLOGY.

More than ten years of accumulation, fans support to create the light of innovation

MEET48 has long years of rich experience in the idol entertainment and fan economy industry based on the development model, and has successfully created the world’s largest female idol group, ** currently Depth cooperation with Siba Media, with a growing global fan base, with more than k global fans and strong financial strength. **

MEET48’s strength comes from its natural fan genes and its novelty and innovation beyond the general crowd. Especially in terms of fan stickiness, since fans follow the growth of Idol, they are voted one by one, so they will have more fan stickiness and loyalty.

Every year on the group night, you can feel the enthusiasm and support of fans for their idols. This has also created a special market: the idol market. **

New opportunities in the idol market in the context of AI, Metaverse and Web3

The idol market is a special market, according to iiMedia Research, 92.3% of virtual idol fans are 19-30 years old. 80% of consumers spend less than 1,000 yuan a month, and 37.6% are willing to increase support. Commercial revenue mainly comes from brand endorsements, live streaming, offline marketing and IP development. The idol market continues to expand, but there are longest problems such as homogenization and copyright.

The traditional idol market is facing the impact of the times (AI, Metaverse, Web3), and the operation model of idol development itself already has the logical commonality of Web3.0, virtual idols can break the constraints of offline time, shorts, regions, and capital, combined with the online Web2 O2O operation model, to provide a fairer development environment for idols and a more friendly star-chasing experience for fans. At the same time, we can make full use of the integration of AI, Web3.0 and Metaverse to fully explore new user experiences and expand new people.

**MEET48 seizes the wind, and its goal is not just a simple fusion of AI + Metaverse + Web3, but to become a leader in transforming and guiding the entire global entertainment industry. **

GameFi + SocialFi, carry the banner of AI and create a new business model

The MEET48 Metaverse platform is taking the lead in AI entertainment, and new AI technologies such as LLM, AIGPT, AIGC, and AI-Agent are disrupting entertainment content creation and greatly dropping the threshold for user-led creation. MEET48 adopts AI virtual characters and AI driven, and manufacturing and operating costs are greatly dropped.

At the same time, MEET48 introduces the Create to Earn model, in the context of a new community and user-driven model, MEET48 adopts the Metaverse as the technical architecture and infrastructure of the graphical and intelligent social center, making practical consumer social products a reality.

In terms of economic model, MEET48 has launched serialization and standardized application scenarios such as virtual performances, fan interactions, and virtual meet-and-greets, as well as a predictable and achievable large-scale token burning mechanism, and native fans as the value base constitute sustainable positive expectations.

A large number of native fan communities will directly become user groups with strong Consensus and high loyalty, bringing fresh blood to the Web3 industry.

At the same time, it will launch a series of GameFi game products: virtual love, dance simulation, party leisure, card games, pet raising, monopoly, etc., which will continue to strengthen the content ecology of MEET48 and bring uninterrupted user rise. The upcoming launch of the world’s leading longest entertainment app will drive user rise and effectively convert them into Web3.0 users, driven by strong community consensus.

At present, through long years of rich experience in the idol entertainment and fan economy industry based on the development model, MEET48 has successfully built the world’s largest female idol group, with more than k million fans. **

IdolGPT: AI engine driven, building idol MEET48 Metaverse ecology

On the MEET48 platform, the star-making mechanism promoted by fan tokens provides fans with the opportunity to directly participate in idol training, and at the same time realizes the organic combination between fan tokens and idol cultivation platforms, strengthening the activity and sustainable development of the entire MEET48 platform.

By holding and using Tokens, as well as using IdolGPT software tools to generate avatars and create content, fans can not only support their favorite idols, but also make positive contributions to the development and ecological construction of the entire platform.

**The MEET48 platform will build an ecosystem that promotes the interaction and common development of idols and fans through the operation of fan tokens. **

The logic of IdolGPT’s idol cultivation and election mechanism is as follows:

• The platform is issuance fan token and introduced into the market through CEX (Centralized Exchange) and DEX (DEX) exchange, providing a convenient purchase path for investors and players.
• Investors and players can buy Tokens on these exchanges to support their favorite idols and participate in platform events. Their participation not only provides financial support for the platform, but also contributes to the development and promotion of idols.
• Performers earn Token rewards by participating in platform activities, such as live broadcasts, concerts, etc., thereby motivating more long performers to join the platform and increasing the activity and attractiveness of the platform.
• The platform regularly holds annual idol auditions and celebrations, which attracts the attention and participation of a large number of fans, and enhances the popularity and influence of the platform.
• Players participate in idol election rankings by holding Token, and they can influence the status and ranking of idols by buying, holding, and using Token, which inspires more long interaction and participation.
• Token rewards are not only awarded to idols, but 30% of the reward pool will be burned, forming an effective deflationary mechanism, which helps stabilize the value of the Token and increase the confidence and participation of investors and players.

The goal of this organically integrated mechanism is to promote the sustainable development of the platform and a healthy ecology, contributing to the prosperity of the entire ecosystem. A very successful and intuitive example of this is the GIFR (Global Idol Fashion Ranking) event organized by MEET48:

In the event, users can earn points by daily missions > watch videos, exchange points for CALL sticks, etc., to help their favorite idols, and share a million PICK points prize pool and longer event rewards. In this event, users interacted with more than 200,000 k votes, achieved more than one million on-chain interactions, and 200,000 users participated in the competition, and finally Liu Zengyan, Chen Ke, Jiang Shuting, Zhu Yixin, Bai Xinyu, Zheng Danni, Zeng Aijia Seven idols stood out, and went to Lan Kwai Fong, Hong Kong in April this year to participate in the “Back to the Street - Digital Fashion Carnival” pop-up fashion show hosted by MEET48, Vertex Labs, and Hape, during which it attracted more than 1,000 viewers& Fans interacted with idols on the spot, using idols as links to jointly complete the collaborative transformation of Web2 & Web3, and also brought new content and paradigms to Web3 entertainment, presenting a visual feast of perfect integration of technology and fashion.

Meanwhile, the All-Metaverse Annual Audition & Awards Ceremony brings the top five voting events to the Metaverse. The five voting activities include the annual ranking final, the Best50 Golden Melody Awards, the Best CP Draft, the Idol Games and the Fashion Awards.

MEET48 is bringing truly sticky idols to Web3.

Strong technical strength to create an “endless idol and entertainment city”

With more than 20 years of experience in technology development and market operation, MEET48 has successfully created new game market segments such as virtual love development, music and dance, and various popular games.

Through the world’s first longing artificial intelligence big data model focusing on virtual human music, dance, voice chat, etc., MEET48 hopes to build an “endless idol and entertainment city” in an all-round way.

Specific products include, Eco-Link App

• Break the limits for fans
• Break down barriers for creators
• Provide an equal stage for idols and entertainment

Here, everyone can be a producer, everyone can be an idol, and everyone can benefit from the entertainment economy.

At the same time, the platform integrates a smart social Metaverse based on Web 3.0 and a series of open ecosystem-connected applications (GameFi, SocFi, and others). Significantly improve the conversion efficiency of Web 2.0 users to Web 3.0 through comprehensive product design, and aggregate this technology into the MEET48 Metaverse, a graphical and intelligent user community of the platform ecosystem.

In terms of functions, MEET48 Metaverse has built-in NFT assets, introduces idol performance venues, users can create virtual idol performances, and at the same time complete the closed loop through live video and video on demand, and can also be upgraded to support VR display in the later stage.

**Endless idol and entertainment city, MEET48 has a promising future. **

Fansland: To be the largest entertainment event in the Asia-Pacific region, silky conversion of Web2 users

Backed by IME, master longest star resources in the Asia-Pacific region

Fansland is the world’s first new fan economy infrastructure platform that combines Web3 and AI technologies, with the goal of creating the best Web3+AI infrastructure for global fans.

Backed by the support of its NFT concert ticketing platform Fantopia and iMe platform.

As a super aggregation platform in the pan-entertainment field in the Asia-Pacific region, iMe Entertainment is a group with large-scale performance hosting and artist management as its core business, with the most long entertainment star resources in the Asia-Pacific region, and has held long offline music festivals, and has exclusive cooperation with long artists.

The Fansland team has pioneered the global Web3 festival series with decades of experience curating longest 500 mega concerts and attracting more than 1 billion fans. In terms of resources and experience, Fansland also has inherent and exclusive advantages.

NFT ticketing + RWA, bringing billions of fans to Web3

Web2 sells tickets, Web3 writes.

Through its **Asia’s largest NFT concert ticketing platform fantopia, Fansland has effectively realized the integration of web2 ticket sales + web3 ticket sales, allowing users to better enter web3. **

At present, Fantopia has achieved a good data model, with an estimated 1 million NFT tickets, 200 million US dollars spent on the on-chain, and up to 100 million fans affected.

Fansland has also introduced all NFT participants to the platform’s more long activities through long initiatives such as NFT ticketing and AI virtual idol accompaniment. In addition, the platform will also bring new Token uses and users to virtual idol Tokens (virtual idols trained by tokenization and artificial intelligence) through Fansland’s DEX.

Recently, Fansland announced that it will host its first Web3 music festival in Bangkok, Thailand on May 4 and 5 this year. The festival will combine modern Web3 and AI technologies to bring an unprecedented real-world Web3 experience to fans around the world.

The event has attracted longing of the world’s top stars to join, and it can be seen from the social media on the official website that longing top artists such as Uncle Bird, Edison Chen, and Liu Xianhua will join the festival.

Tickets for the Early Bird NFT, the inaugural Web3 music festival, sold out shorter on March 12.

Through Web2+Web3 ticketing, it gives ticketing more long practicality. Fansland will also bring mass adopotion to the industry in its own way.

Create a new “star” + Web3 model, and only with determination can you really get out of the circle

The influx of “stars” has undoubtedly injected a fresh vitality into Web3, and has also played an important catalytic role in the promotion of digital art.

In the Compliance year of 2024, with the continuous improvement of the on-chain ecosystem, Web3 is flourishing with a new attitude, but it still needs to attract more long people to join the feast of this digital world. At this critical juncture, platforms like Meet48 and Fansland are showing very positive action to contribute to the adoption and development of Web3.

**Meet48 has created a fan platform in the entertainment field that combines AI and WEB 3.0, and users can interact with idols in its Metaverse, while Fansland has built a digital fan paradise that builds a seamless bridge between fans and celebrities. **

The development of Web3 requires not only short-term attention and pursuit, but also long-term continuous promotion and innovative practices, as well as more long efforts in improving infrastructure, optimizing user experience, and standardizing laws and regulations. And these require the joint efforts and active participation of the entire Web3 ecosystem.