TON Strategy exits traditional social e-commerce and software businesses, shifting to positioning for Gram asset management and staking

PANews July 17 news: According to Globenewswire, TON Strategy Company, a Nasdaq-listed company in the TON ecosystem, announced that it has largely completed its exit from the legacy traditional social e-commerce and software business inherited from Verb Technology, and will further reduce operating costs by shifting its strategic focus to asset management of Gram (TON ecosystem token) and support for the TON ecosystem.

TON Strategy said the current downsizing primarily involves MARKET.live’s legacy agency and livestream e-commerce services, as well as LyveCom-related social commerce software business. The company began reducing some lower-profit-margin MARKET.live service contracts in March 2026, and in the recent period terminated cooperation with relevant suppliers, reduced the number of personnel supporting LyveCom business, and cut labor costs related to the traditional business. The company expects this round of adjustments to reduce cash operating expenses by about $4 million per year, further simplifying the cost structure. The related financial impact is expected to start showing in the company’s Q2 2026 earnings report, and will gradually become more apparent as the full financial cycle is reflected.