If you forget to turn off the faucet for a day and waste $30, wouldn’t you feel bad about it?


A landscape fountain racks up a few hundred dollars in electricity per day, yet you still find it pleasing to the eye?
Because practical value forces people to calculate costs, while emotional value makes people willing to pay for the feeling. Don’t just produce useful things—produce things that make people feel moved and are worth paying a premium for.
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