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ETFs as a wrapper crossed $1T of inflows in H1 2026 alone.
Now, crypto is plugged into the same allocation machine that already moves trillions across TradFi markets.
The first thing this changes is access. Instead of dealing with wallets and seed phrases, you can just buy BTC exposure through the brokerage account that you already use.
It also makes crypto easier for institutions to approve internally because they do not need to deal with a crypto-native setup. They can just allocate through an ETF, which is a product they already understand anyway.
That is why ETF flows matter now IMO.
When BTC ETFs are taking in money, it shows traditional capital is adding exposure. When they are seeing outflows, it shows that same capital is pulling back.
I like seeing that BTC and ETH are no longer only crypto-native assets. ETFs are turning them into normal portfolio allocations.