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A DWF Ventures research report said it expects the composition of market users to have changed significantly since 2024: early users dominated by information advantages and high-conviction trading are being diluted by a larger-scale retail group motivated by entertainment and high-odds returns. The article said that in Polymarket and Kalshi, the share of information-based trading categories such as politics, elections, and the economy has fallen from about 73% and 96% of trading volume during the 2024 US election period to currently less than 20% and 5%, while the share of sports and parlay trades has risen. DWF Ventures believes that the RFQ parlay model creates information asymmetry, which could cause prediction markets to deviate from their “truth engine” positioning, but higher volumes of entertainment-oriented trades may also bring deeper liquidity and a broader user base.