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The company that built its entire reputation on "we will never sell Bitcoin" just sold $216 million of it.
Strategy sold 3,588 $BTC this week. It's not the first crack in that story either, and the stock has dropped sharply as people start questioning the whole buy-and-hold-forever model.
Bitcoin itself is fine. It just touched above $64,000 today, regardless of the news.
The real story is what this does to how people think about conviction. If the company most famous for saying "never" can sell, what does that say about anyone else's promise, including your own?
Does watching someone else break their rule change how you think about yours, or should your plan never depend on what any one company does?