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The People's Bank of China and seven other departments: Prohibit providing online marketing services for the issuance and trading of virtual currencies.

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ME News, April 24 (UTC+8), the People’s Bank of China and seven other departments jointly issued the "Measures for the Administration of Online Marketing of Financial Products," which will take effect on September 30, 2026, and systematically regulate online marketing activities of financial products. The measures clarify that only approved financial institutions and their self-operated platforms and entrusted third-party internet platforms may conduct online marketing of financial products, and prohibit providing online marketing services for illegal financial activities such as illegal fundraising, virtual currency issuance and trading, and illegal foreign exchange margin trading. The measures put forward detailed requirements on the authenticity of marketing content, risk disclosure, algorithm recommendation, pop-up advertisements, account naming, trademark language, cooperation models, data and personal information protection, and clarify the regulatory responsibilities and penalties of financial regulatory authorities, the Cyberspace Administration, telecommunications, and market regulation departments. (Source: China Credit Information Network)
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