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Geely Galaxy responds to automakers' attention to the World Cup: Increasing investment in sports marketing

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“We connect multiple scenarios—sports viewing during events, prize-based activities, car purchase benefits, and summer getaways—using the nation’s football passion as a bond to further deepen the sports marketing layout.” With the 2026 North America, Central America and Mexico World Cup set to begin soon, on the evening of June 11, a relevant person in charge from Geely Galaxy said that carmakers can hold events during the World Cup to achieve one-stop conversion covering event exposure, user test drives, and benefits-driven car purchases, helping boost terminal sales volume and improve the brand’s sports marketing business model. Geely Galaxy announced that during the World Cup it will issue 1,000,000 yuan in car purchase vouchers every day. In addition, Geely has launched a two-way linkage both at home and abroad, with its Mexican subsidiary providing free airport pickup services for Geely owners traveling overseas to watch the games. (Beijing News)
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