Firms Test Blockchain Ad Verification as Google Blocks 8.3B Ads

Companies tested blockchain ad verification systems as Google blocked or removed 8.3 billion ads in 2025. Hakuhodo, Tools for Humanity and LG Electronics ran a Japan pilot with more than 3,500 participants and ten advertisers. Coinbase acquired Spindl in January 2025 to connect web clicks with on-chain actions.
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