What nonsense are you talking about? Doing business most requires integrity. Trust is extremely hard to build. If you’re not reliable just once, you’ll never get another chance. I deal with all kinds of bosses every day—whether it’s brick-and-mortar businesses, the internet, or the financial circle. Truly reliable people are very careful to protect their own “feathers”—you can tell right away they’re not the kind who does business like it’s a game. If your business is about scamming people, cheating, deception, bragging, and painting a rosy picture, you definitely won’t make money or last long.