Recently, I’ve been seeing a bunch of PFPs waving banners of “membership” and “brand” to pull people in, and I just feel pretty uncomfortable about it. To put it simply, if a PFP really can turn into long-term value, it has to deliver consistently: the benefits have to be usable, the community has to stay alive, and the team can’t just be a passing fad… Otherwise, it’s nothing more than a profile picture trading for a burst of attention—once the heat dies down, everyone goes back to their own lives.

And these past few days, around that mainstream public chain upgrade/maintenance, everyone in the group has been speculating whether ecosystem projects will migrate. That’s when I feel even more that the word “brand” is kind of hollow: one shake of the chain, liquidity runs, and the first things to scatter are often emotions and consensus—not the logo. Anyway, for me, I’ll treat it like buying a membership card—don’t treat it like a property deed. Also, I keep my positions tightly managed; don’t get carried away and add leverage—shọnQ.