Polymarket is paying promotional fees to Web2 influencers


From January 2025 to February 2026, Polymarket's CMO paid at least 20 influencers at least $350k to publish over 490 pieces of Polymarket-related content
This number may be a significant underestimate, as the CMO's personal PayPal account has transferred over $2.5 million to more than 800 individuals in the past 14 months
Polymarket's user acquisition and incentive methods are becoming increasingly diverse, with a Builders Program for developers and Taker / Maker Rebates for regular users…
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