$2.5 million buys 490 pieces of content—an average of $5,000 per piece? The ROI needs to be clearly算 out, but routing it through a PayPal personal account also sidesteps tax issues—so is this a marketing budget or a gray-area operation? The team responded with nothing at all.

According to Politico, Polymarket’s Chief Marketing Officer Matthew Modabber paid more than 2.5 million USD to over 800 people via his personal PayPal account between January 2025 and February 2026. Among these, around 20 content creators whose identities were verified by Politico published at least 490 Polymarket-related posts after receiving the payments, and did not clearly disclose paid collaborations. Polymarket responded that collaborating with influencers is standard business practice, but did not address issues regarding disclosure policies, personal account payments, or tax filings.