This round, I saw a bunch of PFPs, membership cards, and brand collaborations grabbing attention.

Honestly, short-term excitement isn't hard; what's difficult is whether you're willing to stay in that community after changing your avatar.
For long-term value, I believe in two things more: whether you can continuously provide something "beyond identity" (content/resources/collaboration), and whether the rules are clear and enforceable.

Recently, with cross-chain bridge hacks and oracle quote fluctuations, everyone suddenly started "waiting for confirmation."
I actually find this quite genuine: attention can be impulsive, but trust takes time to build.
The same goes for PFPs—when there's no sense of security, even big brands have to wait and see.

What I fear most isn't losing money, but being led by the excitement and ending up unable to clearly explain what I'm even buying.
Let's leave it at that for now; taking it slow is also pretty good.