From e-commerce to cloud computing and then to AI, Alibaba has finally integrated its tech stack into top-tier sports events, and I look forward to how immersive the viewing experience will be in 2032.

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MeNews
Alibaba Cloud and Qwen become UEFA's long-term global AI partners
[ME AI]() Message: Alibaba Cloud and Qwen have become UEFA’s official exclusive AI, cloud computing, and e-commerce partners. The partnership covers UEFA men’s club competitions from the 2027/2028 season to the 2032/2033 season, as well as UEFA EURO 2028. Alibaba Group Chairman Joe Tsai said that they will invest in cloud computing, full-stack AI, and global e-commerce platform capabilities to support event operations. The partnership will leverage Qwen’s large language model to deploy advanced AI technologies, enhance fan interaction and media content experiences, and build a global immersive viewing experience based on Alibaba Cloud infrastructure. (Source: AiHot)
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