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Generation Z falls into the prediction market "meme circle": Kalshi, Polymarket's youth marketing draws attention

DeepFlowTech
robot
Abstract generation in progress
Deep Tide TechFlow News, May 28, according to Fortune magazine, prediction market platforms such as Kalshi and Polymarket are attracting younger users through meme culture, humorous meme images, and gamified design. Platforms enhance user stickiness by using features such as leaderboards, badges, and comment engagement, while setting low participation barriers, with a minimum usage age of 18—below the legal gambling age of 21 in most U.S. states. Currently, only a small number of top users are profitable on Polymarket, with about 69% of users losing money. Experts warn that young users are vulnerable to cognitive development influences, which may lead to dependence on high-risk investments. It is reported that U.S. Senators Katie Britt and Richard Blumenthal have introduced a bill to limit minors’ exposure to advertising for prediction markets.
KALSHI4.42%
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