Gate VIP Return Program Launch: What benefits can old users still receive after re-upgrading

Which Users Are Mainly Targeted by the Gate VIP Return Program

Image source: Event page

The core target audience for this event is former users who have reached VIP 5 or above.

However, not all historical VIP users can participate directly. According to the rules, users need to meet the following criteria:

• Have previously reached VIP 5+ level
• Currently have a VIP level below VIP 5
• Remain below VIP 5 for more than 15 days

Additionally, users must upgrade back to VIP 5 or above during the event period and maintain that level until the event ends.

From a design perspective, these rules mainly serve to distinguish:

• Long-term genuinely active users
• Short-term downgraded users
• Accounts that obtained levels through events or trial cards

Therefore, this event essentially leans toward platform incentives for “historical core users.”

Why Platforms Are Increasingly Focusing on Re-engaging Old Users

In recent years, competition among crypto platforms has primarily focused on acquiring new users.

But as the industry matures, platforms are discovering that high-net-worth old users often matter more than regular new users.

The main reasons include:

First, old users generally exhibit higher trading activity.

Especially those who have reached VIP 5 or above, who tend to have established stable trading habits.

Second, old users are more familiar with the platform ecosystem.

Compared to completely new users, returning users are usually easier to reactivate trading behaviors.

Third, high-level users often cover more business segments.

For example:

• Derivatives trading
• Spot trading
• Financial products
• TradFi CFDs
• GT positions

Thus, from an operational standpoint, reactivating old users is often more efficient than solely acquiring new ones.

The VIP return program launched by Gate can also be viewed as part of this industry trend.

What Are the Core Rewards Mechanisms in This Event

This event mainly focuses on four areas:

• Derivatives trading return rewards
• Spot trading return rewards
• Asset recharge return rewards
• Glory return gift pack

Among these, trading-related rewards remain central.

For example, completing trading volume at different levels can earn corresponding airdrops. As trading volume increases, the reward amounts also grow.

The spot trading part adopts a relatively low threshold, making it more suitable for users focused on spot markets. Notably, this event emphasizes not only trading volume but also introduces a “net recharge + trading volume” dual mechanism. Users must both complete asset net recharge and engage in trading activities to qualify for rewards.

This model has become increasingly common in many large platforms over the past year, mainly aiming to:

• Improve capital retention
• Boost genuine trading activity
• Reduce short-term fund flow behaviors

From the platform’s perspective, such mechanisms are more conducive to long-term ecosystem stability.

What Does the Glory Return Gift Pack Signify

Besides regular rewards, this event introduces a “Glory Return Gift Pack.”

For users who upgrade back to VIP 5+, the platform will distribute different benefits based on the method of return.

For example:

• Asset return users may receive derivatives trial funds
• Trading return users may get additional airdrops

Compared to direct cash rebates, these gift packs are more oriented toward:

• Increasing subsequent user activity
• Encouraging continued trading participation
• Enhancing the sense of ongoing VIP status

In fact, many platforms are already strengthening the concept of “VIP identity operation.”

VIP is no longer just about fee discounts but is gradually expanding into:

• Identity system
• Rights and benefits system
• Long-term user ecosystem

Recent Changes in Gate VIP

Looking at recent months’ activities, Gate VIP is continuously expanding in multiple directions.

Besides this return-to-old-friends plan, the platform has also launched:

• VIP dividend events
• VIP airdrop festivals
• VIP trading cashback
• VIP financial zone
• VIP TradFi CFD activities
• VIP asset protection plan

It’s clear that Gate is forming a relatively complete VIP ecosystem. Notably, the TradFi CFD products have recently appeared frequently in VIP events.

This indicates Gate is gradually promoting:

• The linkage between crypto assets
• Traditional financial products
• VIP benefits system

As more users participate across multiple markets, this cross-market VIP model may further develop in the future.

Which Users Are More Suitable to Follow Gate VIP

• Based on the current event structure, the following user groups are more suitable for participating in the VIP system:
• High-frequency derivatives traders: VIP levels can directly reduce trading fees and grant more participation opportunities.
• Large-volume spot traders: Spot trading rewards have more flexible thresholds, suitable for long-term holders and large position changers.
• Asset allocation users: Gate has launched multiple VIP financial and asset activities, offering more benefits for long-term holders.
• Multi-market traders: Users involved in both crypto markets and TradFi CFDs are more likely to receive comprehensive rewards.

Summary

From this VIP old-friend return plan, it’s evident that Gate is gradually strengthening its long-term user operations.

Compared to solely relying on new user acquisition, the current platform emphasizes:

• High-value past users
• Long-term capital retention
• Multi-product trading ecosystem
• Continuous VIP identity management

For users with a certain trading scale, the significance of the VIP system is also evolving.

Today’s Gate VIP not only involves fee discounts but also covers:

• Trading rewards
• Asset benefits
• Financial services
• Exclusive activities
• Cross-market linkage

As the platform continues to expand VIP features, similar long-term re-engagement and user incentive activities are likely to increase further.