Why do many encouraging, motivational, and feel-good contents spread widely, while truly impactful content often sparks more controversy? Because the former operates in the "comforting system," while the latter challenges the "changing system." Many so-called emotional values essentially do not promote growth. Instead, they help a person's old worldview continue to operate stably. Therefore: chicken soup, group identity, emotional resonance, labels of identity, grand narratives... all quickly become a kind of "psychological bandage." They can alleviate anxiety, reduce shame, maintain self-rationality, and make people feel: "There's nothing wrong with me being like this now."

But truly impactful content is different. It does not repair the old structure; it shakes the very foundation of the old structure. As a result, people instinctively defend themselves. Because most people do not actually want to change as much as they think. What many truly desire is: without changing the core structure, to gain a sense of "I am growing."
The reality is: genuine cognitive upgrades almost always come with feelings of shame, confusion, loss of control, self-doubt, and loosening of identity. Because you are not just "gaining knowledge." You are: restructuring the way you interpret the world. And any reorganization of interpretive systems essentially means: a part of the old self begins to become invalid.