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This World Cup should be really fun for prediction markets.
Right now on @Polymarket, Europe is the clear favorite to win the 2026 FIFA World Cup, sitting around 71%.
But I’m looking at the less obvious side of the trade.
South America is currently priced around 23%, and I think there’s room for upside, especially if Brazil and Argentina start strong and make a deep run.
My thesis is simple: if Brazil and Argentina both reach the knockout stage and push into the quarterfinals or beyond, the market could start repricing South America higher.
Europe is the safe consensus.
But the best opportunity is not always where everyone is already crowded.
Always do your own research before following any position.