Yesterday I was watching some videos about Bruno Perini and I have to admit I was quite surprised. The guy is 37 years old (turning 38 in 2026) and has already built an estimated net worth between R$ 100 million and R$ 200 million. Like, when you see his age, it feels a bit strange because he seems much older given everything he’s already accomplished.

Bruno was born in Cabo Frio, Rio de Janeiro, in 1988. But his path to becoming known wasn’t straightforward. Before becoming a famous financial educator, he served as an artillery officer in the Brazilian Army for about 10 years. Pretty unusual, right? But I think it makes sense — the discipline and long-term planning he learned there ended up becoming his trademark later on.

His story begins when he was still earning as a soldier and started buying stocks on his own, without any formal training in the field. Then, in 2014, he created the blog Você MAIS Rico, which later became a YouTube channel with over 1.5 million subscribers. That’s quite an achievement for someone who started from scratch.

His unique point is that he doesn’t promise to get rich quickly. He emphasizes the same message: continuous financial education, disciplined contributions, and a long-term vision. He even created a course called Living Off Income based on this philosophy. And it seems to have resonated — the guy has a strong presence on Instagram, a podcast with his wife Malu Perini (who is also an entrepreneur), and he’s involved in various projects.

In 2020, Bruno became a partner in Grupo Primo, which is like a Latin American financial education conglomerate. It offers courses, educational platforms, podcasts, digital products — it’s well-structured. Of course, not everything was smooth; in 2022, they had to make adjustments and layoffs, reflecting the volatility of the digital market.

Regarding his investments, they are quite diversified: stocks, ETFs, real estate funds, fixed income, private pension plans, digital businesses, and even investments abroad. Nothing is put all in one place. His estimated monthly income ranges between R$ 1 million and R$ 2 million, but he himself says that a large part is reinvested.

What I find interesting is that his story isn’t about luck or perfect timing. It’s more about method. He started as a saving soldier, evolved into an educator, then an entrepreneur. And his wife Malu actively participates, bringing a more behavioral and everyday approach to balance the technical side that Bruno masters.

In the end, Bruno Perini’s journey somewhat proves what he often says: sustainable results don’t come from impulsive decisions. They require method, discipline, and clarity of goals. It’s not glamorous at all, but it works.

Do you think his financial education model makes sense or is it just another one in the crowd?