I just noticed that 2025-2026 is a really interesting period for investors interested in hotel stocks, both in Thailand and abroad. After the tourism sector has recovered significantly, many friends are starting to look for investment opportunities in this sector, so I want to share the collected information.



Starting with Thai stocks, there are actually several interesting options. MINT remains a strong player in diversification because it has both hotel and food businesses. Profit in 2024 increased by over 43% compared to the previous year, which is a clear positive signal.

AWC is another attractive stock, with a portfolio of hotels in prime locations in Thailand, and it also operates in real estate alongside. CENTEL is not long behind; it plans to open 9 new hotels in 2025-2026 and has a 3-year investment plan totaling 19 billion baht. It seems to have a clear strategy.

ERW and SHR also have their own strengths. ERW focuses on diversification and coverage across the country, while SHR positions itself as a high-end luxury hotel with strong financial backing.

Looking abroad, Marriott International remains the giant of the industry, with the largest network in the world. Its brands are well-known. Hilton is another solid player, managed professionally with strong brands. Wyndham targets mid-range and budget markets. It’s interesting because these groups offer many options.

When choosing good hotel stocks, you need to consider multiple aspects: past performance, occupancy rates, RevPAR—all these indicate how strong the business is. You should also look at financial strength, debt levels, and various ratios.

Another factor to monitor is tourism trends, the global economy, and political situations—all of which can impact hotel stocks. The location of the hotel is also important; hotels in popular tourist destinations tend to have advantages.

For investment methods, Thai investors can buy and sell through the Stock Exchange of Thailand (SET) by opening an account with a securities company. If you don’t want to manage it yourself, you can also invest through mutual funds that focus on hotel stocks, managed by expert teams.

In summary, 2025-2026 is an exciting period for hotel stocks because of the supporting factors from the tourism recovery. But remember, investing always involves risks. It’s important to study the information thoroughly, follow the performance results, and avoid investing money that you might need soon.
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