These days, I've come across many PFPs talking about "membership" and "branding," basically just locking in attention first. Long-term value is possible, but it depends on continuous delivery, not just changing a border on the avatar. When memes and celebrities shout, attention shifts so quickly that yesterday's "community faith" becomes "why are you still here" today. Veteran players advising newcomers not to take the last step, I quite agree, especially with projects that rely on hype to survive. Anyway, when I look at projects now, I first see if they can still function decently when they’re not hot anymore… As for "branding," don’t rush to crown yourself just yet.