Recently, I saw people discussing why Sun Yuchen is called “Sun Ge.” Honestly, the story behind this nickname really says a lot.

This guy was born in 1990, and in 2007 he was admitted to Peking University with special consideration to reduce his admission score. He’s the kind of genius. After going to the U.S. for further study in 2011, in 2012 he began buying a large amount of Bitcoin. In less than a year, he made 10 million yuan. Later, he was selected for the first class of Lake Town University, and also became a younger disciple of Jack Ma. In 2017, he founded TRON, which later became one of the world’s top three public blockchains.

What’s truly impressive is what happened in 2018. At a high point, he directly dumped 6 billion TRX tokens and made a profit of 12 billion yuan overnight. Since then, people have started calling him “Sun Ge.” After that, he became one of the largest private holders of Ethereum, with his assets rising from 10 million yuan to 10 billion yuan. The farce in 2019, when he spent 30 million yuan to bid for Buffett’s lunch, made him fully go mainstream—and he also cashed out more than 100 million yuan worth of TRX.

To put it simply, his playbook is basically this: first hype things up to build momentum and attract retail investors to follow in and buy. Then, when market sentiment is high and there’s plenty of buy-side demand, he starts selling everything to carry out the “harvest.” So calling him “Sun Ge” really fits.

I have to admit, his moves in the crypto world are indeed brilliant, but for most retail investors, this kind of playbook has already lost their trust. No wonder that now, whatever he tries to push, it drops—everyone has long seen through the trick. That’s why people’s attitude toward him has shifted from expectation to prevention.