oversaturation is a story you tell yourself when you're scared to start.


every market that looks "full" has a dozen products nobody actually likes using.
the API exists. the template exists. the competitor exists.
none of them are you.
the builders winning right now aren't finding empty spaces.
they're finding the version of a thing that finally doesn't feel like a chore to use.
stop looking for an unclaimed idea.
start looking for the thing that exists but still frustrates you every single time.
that frustration is the brief.
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