DegenSing

AI doesn't need your content to be fresh.
It needs your content to be useful.
There's a weird belief spreading around content marketing right now:
"AI only cites content that's a few weeks or months old."
Not really.
Look at the average age of content being cited across major AI platforms:
ChatGPT: 891 days
≈ 2.4 years old
Copilot: 1,003 days
≈ 2.7 years old
Perplexity: 1,076 days
≈ 2.9 years old
Gemini: 1,252 days
≈ 3.4 years old
Google AI Overviews: 1,346 days
≈ 3.7 years old
That's a pretty important reality check.
Some of the content AI systems find useful isn't 30 days old.
It's years old

**Everyone is predicting the death of Google.
Almost everyone is still using Google.**
That's not a contradiction.
It's a marketing lesson.
A survey found that 46.1% of people believe Google Search will eventually die and be replaced by AI tools like ChatGPT.
Sounds terrifying for Google.
Until you look at what those same people actually do.
96.9% of the people who believe Google is dying still use Google.
Read that again.
Almost half of people think Google is on its way out.
Almost all of those people still use it.
This is why I don't trust predictions nearly as much as I trust behavior.
Peop

Your blog isn't automatically useful to AI just because it exists.
Some content formats are getting cited far more than others.
And if you're spending 20 hours creating content, you should probably know which formats have the best chance of becoming useful reference material.
Here's the breakdown:
Listicles & roundups: 21.87%
Articles: 16.68%
Product pages: 13.66%
Category & hub pages: 11.24%
Homepage & profile pages: 10.37%
Other page types: 9.92%
Discussion & community pages: 7.53%
How-to guides: 6.22%
Comparison & alternative pages: 2.5%
The first thing that jumps out:
Listicles and roundup