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A reminder for marketers & founders reading me.
In 2023, Revolut had 70% of new retail customers joining organically.
Back then, their blended CAC was ~£20/user.
You might be reading this as "ok, good CAC, so what?"
The "what?" is that it's BLENDED CAC.
Meaning that for non-organic channels, the CAC was somewhat close to ~£67.
And that's back in 2023.
Now tell me:
How do you plan to get 100K users with $20K of marketing budgets pls?