SELLING PUTS IS NOT ABOUT COLLECTING PREMIUM.


That is how beginners think.
I do not sell puts just because the premium looks good.
I care about the company.
I care about intrinsic value.
I care about assignment value.
I care about my liquidity.
I care about what happens if the stock drops way below my strike.
The premium is not the strategy.
The premium is the payment for taking a risk I already understand.
If you would panic owning the shares, you probably should not be selling the put.
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