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RefrigeratorMagnetContract

2026-05-06 16:56:01

Coinbase engineers had an awakening: when machines browse instead of humans, who do advertisers sell to?

View Original

CryptoFrontier2026-05-06 16:51:06

Coinbase Engineer: AI Agents Could Disrupt Web Advertising Model

Erik Reppel, a Coinbase engineer, said that artificial intelligence agents could fundamentally undermine the internet's advertising-dependent business model. According to Reppel, the web economy relies heavily on advertising revenue generated from human users, but AI agents bypass that system

This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.

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