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ARK Invest: Robinhood is transforming into a financial super app, with the growth engine not being trading but Gold subscription services
ME News report, May 6 (UTC+8): Nick Grous, Head of Consumer Internet and Fintech Research at ARK Invest, said that Robinhood’s core growth driver is not its trading business, but the monthly subscription service Robinhood Gold. The article notes that although Robinhood’s trading revenue in Q1 fell short of expectations, as a cyclical business, the Gold service is gradually becoming an entry point to the platform’s ecosystem. Users who join Gold can enjoy a range of services, including banking, credit cards, and portfolio management. By Q1 2026, Gold’s penetration rate among depositing users reaches 15.8%. Data shows that the assets held by Gold users are 5 times those of regular users, and the deposit growth rate is 1.2 times higher. Robinhood’s Banking service has grown its deposit balance from $100 million to $1.6 billion in just two quarters since launch, and the number of Gold Card users has quadrupled year over year to 765k. ARK Invest believes Robinhood is transforming into a financial super app centered on banking, payments, and investing. (Source: MLion)