I only take one note: If PFP/membership stuff really has long-term value, it needs to keep working when no one is watching—like DAO voting reminders and reconciliation—so it can keep people on the same page. Otherwise, once the rate-cut expectations shift, the U.S. dollar index (DXY) and risk assets will go up and down emotionally together, and attention will scatter faster than my group @everyone. In the end, it’s just a bunch of avatars recognizing each other… Anyway, when I look at projects like this now, I first see how they operate day to day and how they deliver, and only then do I talk about branding.