3 billion people can’t watch the World Cup! The harm isn’t that big, but the insult is extremely strong. India is done pretending—directly laying everything on the table. For the World Cup broadcasting rights, the US, Canada, and Mexico are willing to pay $20 million. Compared this to CCTV’s $80 million, that’s also very reasonable—at least four times India’s. Logically, FIFA should be satisfied. FIFA isn’t a charity. That loophole definitely won’t be opened. Once it is opened, someone will always want to imitate. FIFA’s way of pricing the rights is too shady: the pricing power is solely theirs to decide—this is blatant monopoly. The deadlock is hard to break. CCTV won’t add money and ends up as the scapegoat; FIFA won’t make concessions either, even for its long-term layout. China and India together account for 35% of the world’s population. At this point, nearly 3 billion people around the world still can’t watch the US, Canada, and Mexico World Cup. $ETH