BTC Cross-Border New Narrative: GameStop’s $56 Billion Acquisition of eBay, a Crypto-Infused Experiment in Traditional Mergers

The U.S. “retail legend” GameStop is kicking off a cross-industry merger that’s sending shockwaves through the market: CEO Ryan Cohen has officially submitted an acquisition offer for eBay worth $56 billion, priced at $125 per share—a premium of about 20%. The deal is structured as 50% cash + 50% GME stock, becoming another landmark event—after MicroStrategy—linking BTC’s strategic reserve with traditional M&A.

Behind this “swallowing an elephant” acquisition lies a reshaping of GameStop’s balance sheet: the company already holds about 5% of eBay’s equity, and it has completed financing with $9.4 billion in cash plus a $20 billion debt commitment. The board of directors supported it unanimously, and Cohen has also pledged to serve as CEO of the merged company without taking a salary. What the market is paying closer attention to, however, is how the Bitcoin assets held by GameStop will empower this acquisition. Previously, the market had worried that GameStop might sell BTC to raise cash; in the end, it turned assets around by “rolling money with coins,” providing the ammunition for the buyout.

For the crypto market, this marks a major shift in the logic of traditional corporate mergers. When publicly listed companies holding large amounts of digital assets begin to use their balance sheets to drive consolidation in traditional industries, BTC is no longer just a speculative target—it becomes a strategic tool for corporate expansion. If this model succeeds, it may open the door for more companies to follow suit, pushing crypto assets to move from “reserve assets” to the role of “deal leverage,” and reshaping the paradigm connecting traditional businesses with digital assets.