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OpenAI enables cookie tracking by default for free ChatGPT users; paying users are unaffected.
AIMPACT News, May 2nd (UTC+8), OpenAI has automatically enabled marketing cookie tracking for free ChatGPT users in countries where it runs advertisements. Free accounts have tracking enabled by default, while paid subscription users are unaffected and can disable this feature through account settings. This move is OpenAI’s attempt to explore diversified revenue streams amid significant R&D cost pressures. As a leading company in the AI industry, OpenAI seeks commercial breakthroughs through advertising monetization, but this change has sparked discussions about user privacy protection. How to balance commercialization and user privacy will become an important issue OpenAI needs to address in the future.