Do you know what happened to Justin Bieber's $1.3 million NFT investment? Actually, it turned out to be quite a shocking result.

At the beginning of 2022, the NFT market was in full swing. Bieber bought Bored Ape #3001 for 500 ETH at its peak. At that time's exchange rate, about $1.3 million. He paid more than five times the floor price. Why so much? Exclusivity. Owning a BAYC was a "digital status symbol" among the elite at the time. While Bitcoin and Ethereum fluctuated, the NFT market was supported by celebrity endorsements and FOMO.

Now, in 2026, what’s the situation? The floor price of Bored Ape Yacht Club has fallen to around 5.25–6 ETH. With Ethereum trading at about $2,000, Bieber’s NFT is worth roughly $12,000. In other words, a 99% loss in value. This is far more severe than the decline seen in major assets like BTC and ETH.

It’s not just Bieber. Eminem’s BAYC, purchased for $462,000, is now worth about $80k (an 83% drop). Stephen Curry’s $1.8 million investment has fallen to $85,000 (a 53% decline). The celebrities who once believed in "digital gold" have ended up with "digital dust."

What can we learn from this? NFTs have extremely low liquidity. Unlike major exchanges, you can’t sell if there are no buyers. Furthermore, profile picture-type NFT projects that lack practical use in gaming or identity have clearly been a pure speculative bubble.

Yuga Labs continues to develop the metaverse "Otherside," but for investors who entered during the 2022 boom, the path to break even is almost closed. Most experts now classify NFT purchases not as basic investments but as high-risk speculation. Bieber’s case symbolizes how speculative the NFT market was and how it fundamentally lacked sound fundamentals.